Tuesday 10 November 2015

The Splendid Table's 20th Anniversary Tote Bag Giveaway

Produced and distributed by American Public Media, The Splendid Table is a weekly public radio culinary, culture, and lifestyle program that celebrates food and its ability to touch the lives and feed the souls of everyone. Each week, award-winning host Lynne Rossetto Kasper leads listeners on a journey of the senses and hosts discussions with a variety of writers and personalities who share their passion for culinary delights.

At the end of October, the Splendid Table was celebrating its 20th anniversary with a special live event, hosted in the Fitzgerald Theatre, Minnesota.

For those who couldn't come to the event, the Splendid Table shared their love with a special giveaway - a bag of Splendid Table swag. Three vintage Splendid Table canvas tote bags were given away, each containing an autographed copy of How to Eat Weekends, an autographed copy of How to Eat Weeknights, an autographed copy of A Summertime Grilling Guide, and a set of Splendid Table custom temporary tattoos.



How does the company benefit from Anniversary Giveaways?

  • Giveaways provide a great opportunity to celebrate your business anniversary by increasing brand awareness, and therefore, stimulating sales. 
  • This is an exceptional marketing strategy for companies to increase publicity and achieve considerable media coverage. 
  • Anniversary celebrations can also serve as an excellent reminder to the customer of the brand’s experience in the industry, therefore improving brand knowledge.

A canvas tote bag is an excellent option for use as a free gift, as it is neither large nor expensive, instead, it is very useful. The tote bags can easily be used in everyday life, making them applicable in a long-term perspective, and moreover, they have a vast opportunity for branding.

If you to want find out more about anniversary promos, please, visit our blog for inspiration, and feel free to contact us.

Wednesday 4 November 2015

Workshop & Flock Studio Anniversary Giveaway - 7 pairs of earring

Workshop & Flock Studio & Boutique celebrated its anniversary on November 2nd and made their big giveaway #8. 

Seven lucky ladies had a chance to win one random pair of earrings each. Different finery-makers took part in the festive giveaway. As a present, you could receive one of these 
fine promotional products: adorable hand-formed stud roses by Larque Jewellery; ceramic studs by WildTree Designs; long & lovely dangles by Sophia Tamar, and others. To enter you could share, regram or retweet one of the Workshop & Flocks giveaway posts on a social media platform of your choosing.


In the dynamic landscape of marketing, giveaways have emerged as a powerful tool, offering a multitude of benefits for businesses and consumers alike. Let's dive into why giveaways are not just a generous gesture but an effective strategy for building connections and boosting engagement.
1. Create Buzz and Excitement
   Giveaways generate a buzz like no other marketing tactic. The prospect of winning something for free captures attention and creates excitement among your audience. This heightened interest can lead to increased brand visibility and engagement.
 2. Grow Your Audience
   Giveaways often require participants to follow, share, or tag friends, leading to organic growth in your online community. These actions introduce your brand to a broader audience, helping you reach potential customers who might not have discovered your business otherwise.
 3. Foster Brand Loyalty
   By offering something of value, you not only attract new customers but also foster loyalty among existing ones. The act of giving creates a positive association with your brand, making customers more likely to choose your products or services in the future.


In conclusion, giveaways go beyond the act of giving – they are strategic tools for building a strong, engaged community around your brand. By tapping into the excitement surrounding freebies, businesses can create lasting connections, drive growth, and leave a positive, memorable impression on their audience.




Why the giveaway is effective?


First of all, if your company is involved in social media marketing, it is necessary to promote your brand through web to get more followers, more subscribers, and therefore, more potential clients. Anniversary giveaways will call a massive interest to your pages, they will bring the attention and new visitors. Also, in case of anniversary giveaway, it can remind the customers, prospects, rivals etc. of how successful your business is, and of your experience in the given market or industry. 

If you would like to hear more on this topic you can visit our blog! It is full of interesting articles on various products and marketing strategies.

Wednesday 28 October 2015

IORA celebrates 17th Anniversary with Redemption Gifts

One of the leading women’s clothing and accessories brand in Asia IORA was celebrating 17th anniversary earlier this month. Along with the traditional anniversary discounts the brand offered redemption gifts. For all IORA members purchasing for more than $100 brand offered small travel organizers for free. If the purchase exceeded $150 then customers had a chance to get a free travel organizer set. The promotion is mainly meant for Singaporean market.

IORA celebrates 17th Anniversary with Redemption Gifts

How can the brand benefit from Anniversary celebration?

Any number of years in business is something to celebrate. Celebrating business anniversary attracts more attention towards the brand, influence media strategy and help to ‘spread the word’. There are endless ways to celebrate, and creativity is the key to get sufficient attention. 

Anniversary celebration is extremely beneficial to rise customer awareness about the brand and the products or services it offers. Additionally it can serve as an excuse to broadcast your brand and start a promotional campaign.  Reinforce the brand image, rise customer retention rate or achieve certain sales targets - whatever is your marketing objective, anniversary celebration will help you to attain it.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.


Wednesday 21 October 2015

Umbrella Giveaway for Pandora's 5th Anniversary

Pandora Mall of Louisiana is celebrating its 5th anniversary. The brand is hosting a big celebration event with drinks and snacks, raffle with a chance to win free Pandora bracelet or Pandora ring stack and of course, giveaways. For all the customers purchasing over $125 the brand has a very special free gift – Pandora branded umbrella.

Umbrella Giveaway for Pandora's 5th Anniversary
Customers love free gifts and high quality giveaways will make them feel appreciated. Therefore it will increase customer loyalty and retention rate.

What are the benefits of celebrating business anniversary?

A business anniversary provides an opportunity to promote the company and additionally boost sales. Another considerable benefit anniversaries provide are the chance for free publicity. Considering that the brand hosted a whole celebration event, it got substantial local media coverage.

Anniversary can also serve as differential advantage, one that competitors can’t match. It’s yet another reminder to the customers, prospects, rivals etc. of how successful your business is and that it has stood the test of time.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Wednesday 14 October 2015

Famous Amos cookie jar Giveaway for its 40th Anniversary

American brand of bite size cookies Famous Amos is celebrating its 40th Anniversary with special edition commemorative cookie jar giveaway. Purchase is not necessary as customers only need to play the “Famous Amos” game on the company’s website. This is all that is required to participate in the giveaway. This giveaway ends on 31 of December 2015. The promotion is meant for American and Colombian markets.

Famous Amos cookie jar Giveaway for its 40th Anniversary

What are the benefits of using Anniversary promotions?

First of all, Anniversary promotions will get more attention as they are perceived as something special, thus it is a very good time to start promotional campaign. Also, anniversary can remind the customers of your experience in the given market or industry. 

As the collector cookie jar has an approximate retail price of $25, it would have a higher perceived value. Therefore, it will increase customer satisfaction from the giveaway and rise customer retention rate.


If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Monday 28 September 2015

Team Canada Celebrates their 43rd Anniversary with Special '72 Promotions

The national ice hockey team, Team Canada is now celebrating their 43rd anniversary of '72 Team Canada, with several of special promotions. The national team is putting multiple Team Canada '72 products on sale. The promotions will run from September 28th 2015 and contains a jersey and DVD Combo.

Team Canada Celebrates their 43rd Anniversary with Special '72 Promotions 

The Canada jerseys are from the national ice hockey team of 1972 and are therefore limited edition items. One of the jerseys is signed by the famous player Paul Henderson and would add to the perceived collectible high  value to Team Canada fans.

Benefits from Limited Edition Items

Limited edition items have as high collectible value as mentioned. Everybody wants to secure an item before it's sold out. Sports merchandise is therefore perfect for limited editions as fans want to show their support to the team.

Limited edition items also make people purchase by impulse, as they see something unique and different. It is easy to increase brand awareness when offering anniversary gifts like this because customers will help by spreading the advertising proposal by "word of mouth". This will boost sales both in the long run as well as in the short run.

Tuesday 22 September 2015

Mobil 1 announced a Giveaway to Celebrate its 40th Anniversary

The world's leading synthetic motor oil brand Mobil 1 celebrates its 40th Anniversary. The brand announced a major hat giveaway. There are 500 giveaways in total, which are special edition Mobil 1 branded hats. In order to get a chance to win a giveaway, customers need to take the quiz which consists of 5 different questions about synthetic motor oil and provide their contact details. The Anniversary campaign is going to be valid for a whole month of September in the US.



This campaign is great to remind customers that Mobil 1 is not only the leader in the synthetic motor oil industry, but also has enormous experience of working in the respective market. Giveaway can provide an additional awareness for the brand and media coverage. Even quiz as a part of the campaign is also helpful, it can show the brand if the customers are aware of all the benefits the product can offer and it also show the overall brand knowledge. 

Customers voluntarily provide their personal details to the company such as e-mail / age / name / ZIP code etc. This gives room to a permission marketing and allows to tailor the future promotions according to sex / location or/and age of the receiver. All the information is extremely useful for the future marketing campaigns.

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.  



Monday 21 September 2015

Free Gift With Purchase - The Choosy Chick Anniversary Promotion

The health and beauty care company, The Choosy Chick is now in celebration of their company anniversary and offers a free limited edition goodie bag with a $75 purchase. This promotion runs through whole September 2015 and is a great chance for customers to receive a limited edition branded bag, which no other people have. 


Offering a product, which is a limited edition is surely a great way to create more attention to your brand or specific product. People really want to receive special product which other people do not have.

Why offer a Free Gift With Purchase? 


Promotions where branded products and merchandise are included is valuable to most companies when raising sales. It makes customers feel more valuable and appreciated by the company. Afterwards people therefore do tend to make a re-purchase of your product because they felt appreciated.

A free gift with purchase also makes people buy impulse. The extra little promotional product that you add will create more value to your sales campaign and would therefore make people to buy, because people do like to receive free gifts.

Thursday 17 September 2015

Lingerie Brand Warcoal Celebrates its 30th Anniversary with Giveaways

American lingerie brand Warcoal celebrates its 30th Anniversary with free giveaways. The brand announced “30 Years of Beauty Giveaway”, every week there will be 30 giveaways of "bra of the month" with approximate value of $48. There is no need to purchase as customers only need to get registered on the website. This is all that is required to participate in the giveaway. The promotion is meant for US, Canada and Puerto Rico markets.

According to the promotion rules, the right "monthly bra" for a giveaway was chosen by senior fashion editor of Marie Claire magazine, who also happened to be the ambassador of the brand. Which is beneficial in providing additional media coverage to reach the target group.
 
Lingerie Brand Warcoal Celebrates its 30th Anniversary with Giveaways

Giveaways provide a great opportunity to celebrate your business anniversary while simultaneously increasing brand awareness and stimulate sales. This is an exceptional marketing strategy for companies to increase publicity and achieve considerable media coverage. Anniversary celebration can also serve as an excellent reminder to the customer of brand’s experience in the industry, therefore improving brand knowledge. This is a great example of a company using free gifts to make their business even more successful.

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.

Wednesday 16 September 2015

Mr Bean 25th Anniversary Giveaway - WhatCulture

WhatCulture are giving away this Mr Bean DVD box set, including a bendable Mr Bean toy. This is a great way to increase sales while utilizing a unique way to market your produce during an Anniversary celebration.


Mr Bean 25th Anniversary Giveaway - WhatCulture
Using a giveaway to celebrate an anniversary like this one is a great use of promotional produce. A gift with purchase like this one adds value to the product itself, by giving something extra to the consumer. This added value is likely to increase sales because the product has more worth than previously, giving an edge over the competition. This example illustrates this perfectly.

The less obvious, but key benefit to this Anniversary Promo 

Customer Retention - With a gift with purchase like this one, given on a significant day such as an anniversary, customers are likely to be even happier with their purchase. Delighted customers often return custom. This increases profitability in the long term.

If you want to learn more about anniversary promotions, and how promotional products can be used as an excellent way to operationalize this time of year; visit the anniversary promo blog!

Tuesday 15 September 2015

1 Year Anniversary Celebration - Free Snapbacks as Giveaways

The UK based fashion company Elysium Threads celebrated their 1 anniversary as a professional retail fashion company by giving 2 of their famous snapback caps away for free. When people where retweeting the company's post on Twitter, where they automatically in the competition about winning a free cap. The lucky winners where drawn 5th of September 2015.

1 Year Anniversary Celebration - Free Snapbacks as Giveaways 

How can a company benefit from Anniversary Giveaways? 


Companies can benefit from giveaways in many ways. When a company has its anniversary it is a great time to offer giveaways, as people love to receive free gifts. It helps to increase awareness of your company's anniversary campaign and will have greater chances to become a unique customized giveaway compared with non-anniversary giveaways. 
A cap is a great promotional product to brand with your company logo/name on. It is an item that people wear in public and therefore does it helps to increase your company's brand awareness meanwhile sales is raising.

Below is listed some benefits when using giveaways as a part of your marketing strategy:   
  • Increased brand awareness 
  • Higher customer loyalty 
  • Boosted sales 
  • Impulse purchasing 
If you would like to hear more on this topic, you can vist our blog! Its full of interesting reads in various products and marketing strategies. 

Tuesday 8 September 2015

Ebay.in Celebrates its 4th Anniversary with Free Gifts with Purchase

Ebay.in celebrates its 4 Anniversary with free gifts with purchase. When buying over 1000 in, 5000 in and 10000 in, customers will be able to choose the gift they want from 3 different options. The company offers different types of high tech gifts – headsets, USBs, hard drives, USB hubs, webcams, digital photo frames and even Apple iPod Shuffle.

Ebay.in Celebrates its 4 Anniversary with Free Gifts with Purchase
Free gift with purchase is one of the oldest promotions going yet it is still extremely effective. It is powerful enough to stimulate customers to buy in order to get the free product that they are truly interested in. Ebay.in displays all the gifts customers can get, thus subsequently pushing them to spend more to get a better gift.

This promotional strategy has numerous benefits – raised brand awareness and brand preference, increased customer loyalty are just the beginning of all the advantages. What’s more is that it helps to develop relationships with the customers, which is crucial for a modern-day business.

Customers will have a higher perceived value of such giveaways considering that those are high tech gifts. Therefore they will feel appreciated and thankful towards the brand. Eventually it will generate the repeat online shop visits and purchases, influencing future profits positively.

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.  

Anniversary Coffee Mugs as Free Gift with Purchase

The Japanese department store Tokyu Hands is now celebrating their 1st anniversary at Jurong East Store in Singapore. The store is therefore offering a free coffee mug with purchases above S$30. The offer runs from 4th September and until stock last.

Anniversary Coffee Mugs as Free Gift with Purchase 
A coffee mug is a great promotional product to offer as an anniversary gift. It has plenty of space to brand your company name/logo on. It is also great if companies want to advertise a special message during their anniversary campaign. Promotions like this are excellent if you are trying to raise sales though a celebration.
Anniversary Coffee Mugs as Free Gift with Purchase 
Above we see old successful promotions from Tokyu hands in collaboration with Hello Kitty. Such kind of promotions is adding extra value to the products, which means that every purchase in the department store is more valuable to every single customer. This helps companies like Tokyu Hands to increase there overall brand awareness and thus boost sales in the long run. 

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.  

Monday 7 September 2015

Anniversary Giveaway: Box of Goods To Increase Social Media Presence

Michael Jackson, a name everybody knows. The anniversary of 'Bad' is here and Legacy Recordings are utilizing this as a marketing opportunity, smart move! They have created this advertising opportunity through social media, all that's needed is a re-tweet for a chance to win in this anniversary giveaway.

Anniversary Giveaway: Box of Goods To Increase Social Media Presence
The contents of the box include promotional products alongside the CD itself, such as branded t-shirts and a custom poster. This great use of an anniversary promotion has been a successful twitter storm, surely increasing Legacy recordings social media presence. But the benefits of using a promo in this way span further.

Anniversary Giveaway: Box of Goods To Increase Social Media Presence

What are the benefits of using an Anniversary Promotion like this? 

  • Its an affordable way to outsource produce from your company, cheaper and more effective, as you have more variety available as seen in this box of goodies
  • Brand Awareness is expanded upon using social media to spread knowledge of your brand, as done here. What better time to spread your brand than an anniversary?
  • Customer Retention is achieved. This is because your brand is perceived as generous with giveaways like this, increasing the positive outlook towards your business
  • Increased Sales. All of these benefits trickle down to ultimately increase sales and ultimately profit. 

Thursday 3 September 2015

Karaoke celebrates Anniversary with a Gift with Purchase

Red Box andGreen Box Karaoke are having anniversary, therefore they announced Special Anniversary Promotion at any Red Box and Green Box Karaoke from 1st August –30th September 2015. All the karaoke members buying 3 head charges will get one more for free. Buy 2 Free 1 Head Charge for Maybank Credit card members can buy 2 head charges and get one extra for free.

There is also a competition with the vast array of prizes - VIVO Smart Phones, Nu Teen Beauty Products & True Fitness 3 Months Free Membership. All the customers purchasing Exclusive Microphone Shape USB (8GB) automatically enter the competition.

Karaoke celebrates Anniversary with a Gift with Purchase

Microphone can serve as brilliant promotional product once branded. It will offer unusual advertising space, thus will attract more attention and will be more memorable for customers. It can be used for higher brand exposure in public spaces like karaoke, KTV, in bars or conferences. It will be beneficial for business that wants to increase brand awareness by high exposure of their logo. And also helpful for KTV or any other business using those microphones to get an additional advertising revenue stream. It is a win win situation. Additionally, it might lead to more positive brand association, people will tend to associate fun they had in KTV with brands they were exposed to.

If you would like to learn more on this topic you can visit our blog! Its full of interesting articles on various products and marketing strategies.

Tuesday 1 September 2015

Anniversary Giveaway: Free Bandanna!

"Summer Story" are utilizing the power of giveaways to celebrate their anniversary. They are giving away a free bandanna with any online purchase; this will surely increase there sales online and social media presence through marketing this way.

Anniversary Giveaway: Free Bandanna!
Anniversaries are always a prime opportunity for business to celebrate and market their business effectively. This is precisely what Summer Story are doing. As Summer Story are a clothing company, giving away a Bandanna not only has potential to increase sales , but it also simultaneously expands their product portfolio. An approach like this both adds value to the business and the consumers. 


The benefits of this approach to marketing

  • Social Media Presence - Online presence is essential for any business, but especially for a clothing business like summer story given the increased purchases online. Giving away a bandanna and advertising it on twitter as they have done increases your social media presence. Essential for any business for sure! 
  • Increased sales - All other benefits aforementioned trickle down to increase sales in a business, the logic used here can be applied to many promotional gifts, and this is especially effective during a business' anniversary.
If you would like to learn more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.

Monday 31 August 2015

Subway Celebrates 50th Anniversary with Branded T-Shirts

The American sandwich maker, Subway is now celebrating their 50th anniversary with branded t-shirts, to highlight the company's anniversary. This is a great way of creating more awareness to the brand. Anniversaries like this make the company more trustworthy, clearly a company that has survived 50 years will look better than a company only a few years old. It is therefore a great way to show customers the experiences your company has.

Subway Celebrates 50th Anniversary with Branded T-Shirts 

It is important to brand your company internally as well as externally. In retail store like Subway the employees also play their part in advertising the company brand. Companies like Subway take advantage of this when branding their own company name and anniversary celebration on staff t-shirts.

Why use Recognition Merchandise?   

Recognition merchandise helps your company to stay in customer's recognition, when deciding which brand to choose. It also allows for customers to impulse purchase because they associate products, logos and brand with your company.

Subway Celebrates 50th Anniversary with Branded T-Shirts 

Below is listed some bullet points of how your company can benefit from recognition merchandise:
  • Increased awareness 
  • Boosted sales 
  • Impulse purchases 
  • Standing out among competition 

Wednesday 26 August 2015

Online Store Celebrates 5th Anniversary with a Free Gift With Purchase

Online watch store Markas Jam-Tangan is celebrating 5th anniversary offering free led watch with purchase of 2 watches. Customers can choose from variety of brands from Armani to Louis Vuitton. This is a great deal especially considering that it is going to last till December. So maybe it is the right time to consider Christmas shopping as this high-end watches are going to be a perfect present for nearly anyone.

Online store celebrates 5th Anniversary with Free Gift with Purchase

Free gift with purchase is an exceptional strategy to boost the sales as many customers are fascinated to get free gifts. Considering that most of the watches are of high quality and from top brands, it will increase after sales customer satisfaction and lift up brand attitude as well as customer-perceived value.  It can also work as powerful tool to rise brand awareness and attract new customers.

This promotional campaign makes the company to stand out among the competition. Having special free gifts, promos or discounts for anniversary is an excellent technique to nurture client relationships and make them feel important. In addition, is just a great way to celebrate anniversary and remind the customers of the brand experience within the industry.

Krannich is Continuing their 20th Anniversary with Free Powerbanks

The American solar company, Krannich is continuing their 20th anniversary sales with great promotional offers. When purchasing the new Delta Warranties, you will receive a free powerbank as a free gift with purchase. As an extra promotion you also get a 20 % discount when buying this item. The offer will be valid until 20th October 2015.

Krannich is Continuing their 20th Anniversary with Free Powerbanks
If you want to increase your brand awareness and sales with tangible products, is powerbanks a great promotional idea. When you offering warranties to your customers, adding a free physical gift to the purchase will add extra value to your company's services. 
Krannich is Continuing their 20th Anniversary with Free Powerbanks
A powerbank is an excellent promotional item to offer as a free gift. There is plenty of space to brand your company name/logo. This has fantastic opportunity to improve brand activation, which will lead to increased sales and brand recognition. A power bank is useful in most situations and people tend to use this item in school or at work. This means that you have great chance to focus your marketing on the right target group with this promotional item. 

If you want to read more about other special anniversary promotions from Krannich, please check below. 

Monday 24 August 2015

5 Year's of Starcraft II Marks Their Anniversary Giveaway!

Toys, plushies and hoodies! 

All of this and more is being given away by Blizzard Entertainment for the 5th anniversary of the competitive RTS game Starcraft II. Expanding the ecosystem of Blizzard Entertainment via the memorabilia given away will surely instill brand identity into the gaming industry.





This anniversary of Starcraft 2 is being celebrated with a competition, the winner receives promotional products as shown! Exciting and competitive, in line with the core competencies of Starcraft 2! 

Whats so great about this for business opportunities? 
  • Brand Awareness 
  • Marketing Opportunities 
  • Diversity 
  • Brand Stability and Strength
The toys, hoodies and plushies not only promote brand awareness, but they expand the ecosystem of Starcraft 2 and blizzard entertainment. To win, consumers post #gg5years to twitter with a photo of their favourite Starcraft item, offering further marketing opportunities for Blizzard!

In addition to the marketing opportunities; the anniversary competition (complemented by the promotional products)  also instills a feel of stability and brand strength given the 5 years the game has been successful.

The promotional items are tailored to the specific product of Starcraft, offered by Blizzard. This highlights the diversity in contrast to the other items offered on the store, as it contrasts with other products from other titles under the umbrella of Blizzard Entertainment.

Wednesday 19 August 2015

Michael Kros One-Year Anniversary Celebration with Free Giveaways

The world-renowned award winning luxury accessory company Michael Kros is now celebrating the one year anniversary of their opening in Holyoke Mall in Massachusetts. This occasion will be celebrated with free complementary cosmetic bags as giveaways. To receive this gift, you need to visit the store itself. This campaign will be running from 22nd August until 1st September 2015.

Michael Kros One-Year Anniversary Celebration with Free Giveaways 

This campaign should be successful for a number of reasons. It will firstly attract a lot of customer traffic flow into the store, leading to a much higher chance of impulse purchasing. Furthermore, the impulse purchases will have a higher value than the giveaway. This is beneficial as even though only a small amount of customers are potentially purchasing the products, the store is still turning a profit on these giveaways.

Thirdly the free promotional giveaway allows for increased brand recognition. The cosmetic bag will increase brand awareness and lead non-impulse customers to make a purchase later on. This is truly a great marketing approach that should be considered when you do your yearly marketing planning.        

Tuesday 18 August 2015

Travel Through 7 Decades with TAP Portugal

The Portuguese company TAP Portugal is celebrating their 70th anniversary as the leading flying company in Portugal. The company was a pioneer in creating new routes across the world and is therefore celebrating this by offering 150 different digital stickers people can collect. Every day until 31 December 2015 will TAP Portugal publish 5 new stickers on social medias, which will contain images of the company's history. If you afterword's manage to collect all 150 stickers you will receive an exclusive limited album with all the stickers printed in.

Travel Through 7 Decades with TAP Portugal 

If items only are manufactured in a certain amount of quantity, the value of the product will increase. This means that TAP Portugal's deal will be a great offer for collectors all round the world. This commemorative deal will create a lot of awareness to the company's anniversary, because it will run over a longer period of time. This gives loyal customers longer time to get familiar with the company and its values.

Companies can benefit from commemorative products like this in many ways. Below is highlighted some bullet-points.
  • Increased brand recognition 
  • Boosted sales + profits
  • Increased impulse purchases 
  • Added value to each single purchase   

Monday 17 August 2015

Krannich Celebrates 20th Anniversary

The American solar company Krannich is now celebrating their 20th anniversary with many great promotions and free gifts with purchases. One of the promotions contains a free high quality construction site radio, when you purchase a pallet of N240 or N245 Panasonic solar modules. By that is the company also using their anniversary to show their customers how experienced they are by saying: "Celebrating 20 years of solar PV expertise".  

Krannich Celebrates 20th Anniversary

Offering free gifts with purchases to celebrate anniversaries is a great marketing approach. Anniversaries often show your customers that you have experience in the business and you thereby want to share it with them. The free gifts with purchases will afterword’s confirm that. The anniversary and free gift is a good combination to increase brand awareness and sales, because people also tend to buy impulse when they are offered free things. 

Krannich Celebrates 20th Anniversary


This construction radio is a perfect combination as a gift together with solars. If you are available to install these solars by yourself, will this radio be beneficial meanwhile you are working. So overall is this a great example of how a company can celebrate their anniversary by offering free gifts with purchases.   

Pokemon Gears Up for its 25th Anniversary Celebration

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