Friday 12 June 2015

Disneyland's diamond anniversary giveaway

This year celebrates 60 years since the opening of Disneyland, an anniversary year traditionally associated with diamonds. Disney has also made this the theme of the celebrations and planned a number of diamond inspired promotions. A large number of unique merchandise has been created for this event - some even containing real diamonds.

To provide more incentive for customers to visit the themepark - Disney has decided to give some of these away. Every day, customers visiting Disneyland, will have a chance to win these by entering a competition online. This is free of charge and anyone can enter. The prices include t-shirts, phone covers, and so on, with the most coveted giveaway being a Cinderella slipper with a diamond and topaz pendant.

Disneyland's diamond anniversary giveaway

These promotions have received a lot of attention from fans and media worldwide. Giveaways such as this provide an excellent opportunity to both celebrate your anniversary while also increasing brand awareness. This is a good example of a company using promotional gifts in a successful way.

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