Anchor
Entertainment, a leader in home movie entertainment, has recently celebrated
their 20th Anniversary at Comic-Con San Diego. Attendees were
invited to take pictures with a customized walker from AMC’s “The Walking
Dead”. In honour of Anchor
Entertainment’s 20th Anniversary, there were multiple opportunities to win
various DVDs from the Anchor Bay catalogue and a limited edition “The Walking Dead” Guitar. Further items available included “The Walking Dead” / “Black Sails” bags, “Aquarius/A
LEGO Brickumentary” buttons. This type of giveaway is common in
the entertainment industry and has multiple benefits.
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| Anchor Entertainment's 20th Anniversary Display |
Firstly it
increases brand recognition for their products, for example all attendees will
be given free promotional products. During Comic-Con, those who had these
products displayed their giveaways to other attendees, thus marketing the
Anchor entertainment brand.
Furthermore there was buzz generated by being able to take photos with props and winning prizes that were only available at Anchor’s presentation. Therefore if attendees wished to do to be a part of these activities, they had to visit Anchor’s presentation. This is a fantastic example of marketing your product at a cheap cost with long term benefits, through word of mouth and attendees sharing their photos.
