Anchor Entertainment, a leader in home movie entertainment, has recently celebrated their 20th Anniversary at Comic-Con San Diego. Attendees were invited to take pictures with a customized walker from AMC’s “The Walking Dead”. In honour of Anchor Entertainment’s 20th Anniversary, there were multiple opportunities to win various DVDs from the Anchor Bay catalogue and a limited edition “The Walking Dead” Guitar. Further items available included “The Walking Dead” / “Black Sails” bags, “Aquarius/A LEGO Brickumentary” buttons. This type of giveaway is common in the entertainment industry and has multiple benefits.
|Anchor Entertainment's 20th Anniversary Display|
Firstly it increases brand recognition for their products, for example all attendees will be given free promotional products. During Comic-Con, those who had these products displayed their giveaways to other attendees, thus marketing the Anchor entertainment brand.
Furthermore there was buzz generated by being able to take photos with props and winning prizes that were only available at Anchor’s presentation. Therefore if attendees wished to do to be a part of these activities, they had to visit Anchor’s presentation. This is a fantastic example of marketing your product at a cheap cost with long term benefits, through word of mouth and attendees sharing their photos.