Showing posts with label marketing ideas. Show all posts
Showing posts with label marketing ideas. Show all posts

Friday, 14 August 2020

Starbucks 20th Anniversary Promo

Starbucks Hong Kong is celebrating its 20th-anniversary in style! The famous coffee franchise unveiled exclusive cafe merchandise. They released a limited-edition flask, tumbler, mug, and its new loyalty card design.


Starbucks is always on point when it comes to their anniversary promos and special events held in the countries they have branches in. This is what sets Starbucks apart. They understand the trend and who their customers are. Below, we explain why their anniversary promo is a huge hit!


The Tumblers

The merchandise collection comes in a royal blue and white hue with gold accents. The custom branded tumblers are made from stainless steel so they are really durable. But why is this a good marketing idea?

Tumblers make great anniversary gifts because they ensure prolonged exposure and continued brand engagement. The more the gift is used, the longer the brand message stays with the target market.



Mugs
Mugs are a common business giveaway. As an anniversary promo gift, it is cost-effective and very easy to customize. We love the combination of royal blue, white, and gold in this promotional gift. It also comes in a special box packaging. 




Toys
Promotional toys are always a great way to add fun to any promotions. They have this universal appeal that captures everyone's heart. Here, Starbucks is also offering a limited-edition mini Lego shop. this partnership is not only beneficial to one brand because both companies enjoyed the support that comes from each of their respective markets.


Benefits 

  • Positive Brand Association: Starbucks will surely leave a positive feeling through exclusive branded promotional merchandise. They are limited-edition so customers will feel as if they scored a great deal. When customers are happy and satisfied with their purchases, they will come back for more.

  • Brand Impression: The toys can be displayed at home or at work, thereby ensuring engagement and exposure. In a study conducted by ASI Central on overall ownership of promo items, drinkware ranks second as the most popular promo item. 

  • Collectible: Many people love collecting souvenirs from their favorite brands. Since Sarbucks' retail merchandise is offered for a limited time only, collectors are motivated to make the purchase before they run out of time. Moreover, offering anniversary merchandise gives customers something to look forward to the next anniversary celebration.

  • Custom Design: The custom designs of the tumblers and mugs definitely set Starbuck apart from the competition. Tumblers and mugs are a great place to print your logo on. They can be made in different shapes and designs so there is appropriate drinkware for every kind of customer.


Indeed, offering exclusive promotional products are a great way to celebrate your anniversary in style. If you want to see more great anniversary promo ideas, be sure to check out our blogs.












Tuesday, 31 March 2020

Check Out this Extremely Rare Isle of Man ICC Cricket World Cup Commemorative Coin!

Commemorative coins are a simple way to mark big events and celebrate important milestones. They last long and add value to your business or organization. One good example is this official commemorative coin from ICC Cricket World Cup.

Here's the official Isle of Man ICC Cricket World Cup 2019 50p to commemorate the prestigious event being hosted in England and Whales. But what makes this a valuable anniversary promo gift?


To give you an idea what sets this commemorative coin apart, we listed its unique features below:


  • The 50 pence commemorative coin features the ICC Word Cup 2019 logo.
  • It comes in a  bespoke packaging
  • The coin is struck in Brilliant Uncirculated Quality, which means it has ever been circulated so the original mint luster is retained.

  • ICC Approved and is a limited-edition item.
  • There are 5 different designs available namely: Official ICC Cricket World Cup 2019 Logo; Cover Drive; Slip Catch; Delivery Stride, and Stumping
  • Diameter: 27.3mm
  • Weight: 8g
  • Metal: Sterling Silver

What is the ICC World Cup?

For those not in the know, the International Cricket Council (ICC) is the governing body for cricket. According to their official website, the organization "governs and administrates the game and works with our members to grow the sport." They are also also "responsible for the staging of all ICC Events."

They promote Cricket by organizing international tournaments. The ICC World Cup is held every 4 years and the last tournament was held in England. The next competition will be held in 2023 in India.

But Why Is this Commemorative Coin Valuable?


With so many people collecting rare coin pieces, the rare Isle of Man ICC Commemorative Coin will be a hot item for collectors. Since commemorative coins are minted only once and are available for only a limited time, their value increases over time. The price is generally dependent on how many coins were minted. Mintage for British Isles territories are smaller in number compared to UK figures due to the much smaller number of population. For the 2019 ICC Cricket World Cup, 50ps have an initial mintage of 12,500 coins per design.


Why You Should Offer Commemorative Coins?

- To commemorate or celebrate special events
- To show appreciation towards customers
- To make a good impression on the target market
- To improve brand impression


For more anniversary gift ideas and promotional product inspiration, be sure to browse through our online magazine. We have also listed some of our favorite blogs below:


Australian Lunar Coin Series: Promotional Coins for Lasting Visibility

Promotional Coins – Celebrate, Commemorate, Collect !

Promotional gift for Corporate Anniversary

Anniversary Giveaway by The Wallet Shop: Keyrings

Gift with purchase by FLUKE: Fluke 65th anniversary hat





















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