Tuesday 31 January 2012

Anniversary Souvenirs: Bookmarks and Pins

By using these high end promotional products in your corporate anniversary campaign, they associate these kind of products with your company. Similar to if you get a cheap cardboard bookmarker, you associate the company with cheap products.

Anniversary Promotional Product- Bookmark
This metal engraved bookmark is a promotional product that will stay with consumers for a long time, consistently reminding them of your corporate achievement's. 

Anniversary Pin
This anniversary pin is an excellent way of promoting your company birthday through proud staff/consumers can wear them for everyone to see!!

For some other great anniversary promos, see our other blogs below:

Monday 30 January 2012

Electric Lighting Company Martin Professional's 25th Birthday!

This year it is the electrical lighting giant Martin Professional's 25th anniversary and they are celebrating in style! Utilising social network to invite customers to share their favourite Martin moment, and touring the world with a Martin Professional road show is a great way to promote their corporate birthday:

Corporate Birthday Banner
The corporate anniversary focuses on the 'Share a Martin Moment', whereby consumers can post on Facebook or on their website. This includes concerts and memorable events, a great way for consumers to promote themselves as well as the company!

These kind of promotional campaigns can be relatively inexpensive, but very effective when working in the entertainment industry; utilising consumers emotions- taking them back to a music event that was important in their lives. 

There are many ways to celebrate a corporate holiday, see these related posts, or contact one of our dedicated staff at The ODM Group to discuss your future promotions!

Thursday 19 January 2012

Girl Scouts of America 100th Anniversary Calendar

To celebrate its 100th birthday, the Girl Scouts of America have produced a fantastic calendar:

Promotional Calendar

These kind of promotional products are great for supporters, alumni, volunteers and members! The calendar boasts never seen before photos of the guides in action- a perfect way to tempt consumers and promote the organisation.

Promotional calendars can be perfect for increasing brand recognition, speak with The ODM Group today about designing your own custom calendar!

See our related blogs on calendars:

Wednesday 4 January 2012

Outsourcing Inefficiencies

It is always important to keep pressuring your factories when producing your anniversary promotional products, otherwise production time could slip away from you.

We found this out while working in a factory in Xiamen with the use of our time lapse camera:

As you can see from this video, a manager was not present, this can lead to employees lazing around, which ultimately affects the quality of the products. This can mean that production times can be extended unnecessarily.

This is especially important when producing for Anniversary Promos, because this is date specific.

This can be seen as a draw back from outsourcing goods, however this inefficiency can be controlled by having your own operatives in factories overseeing these processes.

Obviously it would not be proficient to send over someone from your own company, this would waste time and money- the most efficient way to combat this style of professional procrastination is by having a western company to manage your project. This ensures that:

  1. Your project is completed in the most time efficient way
  2. Your goods are finished to a high quality specification
  3. The whole process is completed using the correct due diligence

The ODM Group is a perfect example of these western companies; utilising in-house design team to ensure your products are exactly the way you want them. In addition utilising western Project Managers and Quality Control Operatives to warrant the products are up to quality standards needed in developing and developed markets.

Pokemon Gears Up for its 25th Anniversary Celebration

 Pokemon Gears Up for 25th Anniversary Celebration Gotta catch 'em all! The Pokemon Company is gearing up for its upcoming 25th annivers...