When you converse about self-grooming in front of a woman, lengthy dialogues regarding manicure and pedicure and the best places to get them can only be a couple of minutes behind. But even if nail salons come ago around the glove, OPI has stayed put to provide the highest quality of nail polishes to all of its valued customers. And now that they are commemorating their 35th anniversary, the company wants to demonstrate that that’s not everything they can offer, that they can generate free statement tops too.
Compensations of Creating Fashionable Giveaways
- Charms the Millennials. One look at the promotional gift, and you already see that a conservative 40-year-old lady will never wear it. Yet, this makes the intention of OPI to attract the younger consumers more visible, as they have a higher likelihood of putting on tank tops with chic statements printed on them.
- Toughens Income. OPI has gone online to advertise their anniversary giveaways. This is indeed a wickedly awesome move because their supposed target people are virtually present almost 24/7. Thus, it can even mean greater sales for the company.