Wednesday 29 August 2012

Anniversary Promotion by Auchan, Russia

In celebration of their 10th anniversary in Russia, Auchan is running a gift-with-purchase promotion in which they give away free magnetic calendars. Just subscribe to the news updates on the Auchan site and you will get your calendar within days.

This is a great marketing strategy to promote the brand. First of all, the calendar is branded with the company’s logo, corporate colors, and product pictures. Since it is a durable promotional item, it makes an efficient advertising tool for Auchan. Secondly, Auchan will be able to collect a lot of valuable information about its clients, including some personal data. This could possibly be used in the future for market research and additional advertising.

Anniversary promotions, particularly those accompanied by a thoughtful gift-with-purchase, offer a dual celebration that not only honors the longevity of a business but also creates a win-win scenario for both customers and brands. The efficiency of such promotions lies in the emotional connection forged with customers. By commemorating the anniversary with a special gift, businesses express gratitude for the loyalty of their clientele. This personal touch goes beyond transactional relationships, fostering a sense of community and appreciation that can lead to long-lasting customer loyalty.

From a strategic standpoint, anniversary promotions with a gift-with-purchase prove efficient in driving sales and customer engagement. The allure of receiving an extra item or exclusive gift elevates the perceived value of a purchase, encouraging customers to make buying decisions they might have hesitated on otherwise. This added incentive not only boosts immediate sales during the anniversary period but can also lead to increased customer retention as individuals develop positive associations with the brand. Moreover, the exclusivity of anniversary gifts often prompts customers to share their excitement on social media, inadvertently becoming brand ambassadors and extending the reach of the promotion far beyond the initial customer base. In essence, the efficiency of anniversary promotions with a gift-with-purchase lies in their ability to simultaneously express gratitude, drive sales, and cultivate lasting customer relationships.

For some other anniversary promos, see related blogs below:

Wednesday 15 August 2012

GWP Promotion - Starbucks Planner

For their 14th anniversary, Starbucks, ran a GWP promotion. In this promotion, they were giving out Starbucks Planners in return for Starbucks stickers.

Starbucks stickers come with every drink purchased (bottled drinks not included). Once you have collected 14 of these stickers (cleverly devised by Starbucks for their 14th anniversary), you can trade them in for the stylish Starbucks Planner. The planner comes in a small variety of colors; red, blue, and beige.

A planner is a great anniversary gift. It will not only count down the days until the next anniversary, but branding this promotional gift allows for free advertisement. Through this advertisement your company logo will then become more recognised and trusted. This will therefore boost sales within the business, so is a perfect marketing gift.

In the world of retail therapy, the charm of a freebie is undeniable. Sticker reward gift-with-purchase promotions have proven to be a whimsically effective strategy for businesses looking to engage customers while adding a touch of playfulness to the shopping experience. The allure lies in the simplicity – customers receive a sheet of colorful stickers as a complimentary gift with their purchase, turning an ordinary transaction into a delightful, interactive experience. This tangible token not only serves as a tangible expression of gratitude but also taps into the universal joy of receiving something unexpected.

From a strategic standpoint, the efficiency of sticker reward gift-with-purchase promotions extends beyond the initial moment of exchange. The playful nature of stickers often prompts customers to personalize their belongings, creating a dynamic form of brand promotion. Whether adorning laptops, water bottles, or notebooks, these branded stickers become mobile advertisements, subtly spreading brand awareness wherever they go. Moreover, the act of collecting stickers can evolve into a fun and shareable experience, fostering a sense of community among customers. In this way, sticker reward promotions not only enhance the immediate shopping experience but also contribute to a brand's long-term visibility and customer loyalty.

Wednesday 8 August 2012

Summit Shoes GWP Organiser Bag

In celebration of their 30th anniversary, Summit Shoes held a gift with purchase promotion in which they gave away a free Limited Organiser Bag.

This was an exclusive promotion for members only. If you spent RM120 or more in one receipt, you would have received a Limited Organiser Bag completely free!

An organizer bag (or any type of bag for that matter) is a fantastic promotional gift. Bags can be a huge variety of shapes and sizes and are very easily customizable. Your company logo or branding can be printed on this sort of promotional gift with ease, and with an everyday item such as a bag, your logo will be on show throughout the day. Therefore increasing brand recognition for the company!

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