Tuesday 22 November 2011

The Centurion company- Chevy

Congratulations are in order for Chevy, a division of the multi-national conglomerate General Motors celebrates its 100th birthday.
To celebrate Chevy, the iconic american  motor's birthday, the company have brought out a series of interesting promotional products:

Corporate Centennial Celebration- promotional hat

These hats are perfect for any die hard Chevy fan to celebrate 100 years iconic classics!

Centennial Promotional Lighter
These limited edition promotional lighter and bag is a great way to allow fans to remember the cars that have shaped the past century:

Promotional 100th Year Bag

These promotional gifts fit perfectly into Chevy's target audience and corporate imagery- why not contact us at the ODM Group to see how we can help you with your corporate anniversary!!



Wednesday 2 November 2011

Corporate Birthday Ideas

To celebrate your corporate birthday, you need to utilize great promotional tools and items, here are just a couple to get you thinking!!

1. A 'special' version of your product-

This is a popular concept were companies offer golden versions of their products for their birthday, for example the Crystal Coca Cola bottle:

Crystal anniversary Promotional item

2.Create 'buzz' about your birthday by utilizing social networking websites

One of the most cost effective ways to promote your birthday is through such websites as Twitter or Facebook. Primarily you need to invest in a smart viral advert, this will get potential consumers interested in your brand. Then you can start to build up your 'grass-roots' potential consumers- lots of companies use character based advertising as this gives a perfect platform to promote your brand from, like this from Birdseye in the United Kingdom:

Grass roots promotional marketing- FaceBook

Once you have built up a fan base our your company, this is the time to promote your birthday with promotional gifts such as pens, notebooks, plush versions of your character based campaigns!

See other blogs relating to this:

Tuesday 1 November 2011

Carl's Jr. - Anniversary Promos for 70 Years.

Carl’s Jr. is celebrating 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, California.

Yo celebrate the long and successful history, Carl’s Jr. is rewarding customers and getting fans involved through a variety of social media channels. Guests who signed up to receive email offers from Carl’s Jr. received an email with a printable coupon for a 70-cent Famous Star, redeemable one day only, Sunday, July 17.

“Carl’s Jr. has a rich history, loyal fans and an innovative spirit,” said Andrew F. Puzder, CEO for CKE Restaurants. “We’re proud to take a look back at our history and bring it to life in a modern way that gets fans involved in the celebration. We’re asking fans to share their stories and photos showing their favorite Carl’s Jr. memories.”

Online, fans can take a nostalgic tour on Carl’s Jr. social media sites. A 70th anniversary video can be viewed on the Carl’s Jr. YouTube channel, while vintage photos and memorabilia will be featured on the brand’s Facebook and Flickr pages. Fans are encouraged to post their photos, videos and fond memories of Carl’s Jr. as well. 

Followers on Twitter can win random giveaways including commemorative 70th Anniversary T-shirts or free food items. Commemorative T-shirts, featuring the brand’s iconic Happy Star® mascot through the years, are also available on The Wheel of Awesome™.

How will you celebrate when your company hits its 70th Anniversary?

Company 70th Anniversary Promos

Friday 14 October 2011

Promote your Corporate Anniversary in an Unorthodox way!

In September 2011, Google, the giant search engine corporation celebrated an unorthodox anniversary in an unorthodox way. The company celebrated entering its Teens- its 13th birthday, with a change in its corporate logo for the day:

The logo was named Google Doodle for the special day. Google is known for constantly adapting its logo for dates throughout the year, and this change to the Doodle, for the day definitely pushed the boundaries.

Using anniversaries like the 13th or your companies 21st birthday can be a very good way of promoting your corporate reputation of being in touch with your younger consumers. Celebrating birthdays that are big in their lives; 21st (becoming an adult) or 13th (becoming a teenager) can make your corporate anniversary seem more youthful and entertaining for younger customers.

If your company is not as big as Google, we suggest that utilizing a promotional product campaign to let consumers know about these different birthdays!

Wednesday 12 October 2011

Coca Cola 125th Anniversary- Setting the industry milestone

The huge multinational drinks conglomerate, Coca Cola celebrated its 125th Anniversary this year, and showed the drinks industry why it is still a market leader globally. As part of its anniversary promos it released around 12 promotional items, ranging from expensive high end gifts to freebies. All of these gifts are available on the Coca Cola website for customers to browse through:

Some promotional products such as the Coca Cola book and the Crystal Coca Cola bottle seem very expensive and are obviously aimed at the high end consumers, or maybe given out as corporate gifts to some of the companies larger clients.

These products show us how not only can celebrating your corporate anniversary give you free advertising and brand awareness, it can also make you money!

The other interesting promotional product here is the conjunction of the company and some major board game brands. This is a very good way of promoting your anniversary, as you now have the brand identity of two firms promoting your corporate birthday!

Monday 10 October 2011

Why celebrate your anniversary?

Git an company anniversary coming up? Not sure how to celebrate it or what to do?Whether it is your 1st or 250th year celebration do not miss the chance to promote your company using these golden rules:
  1. It is the perfect time to bring positive attention to your company. The fact is that over half business will not even survive their first year of trading- so why not make sure consumers are aware that your company is a survivor?
  2. Reinforce your brand and company image- By celebrating a anniversary your corporation is able to strengthen brand identity and attract the attention of industry analysts
  3. Promote innovation- Anniversaries are the perfect time for your company to reveal a new product,or a change in corporate strategy, as it gives you the maximum positive coverage to strengthen strategic decisions
  4. Inspiration- By publicizing your anniversary this inspires employees and customers- if you are working with an company that has just celebrated its 25th year of trading, it inspires you to continue this longevity. Customers feel that they are linked to an institution once they know how old you are- it gives emphasis to your strong business acumen.
  5. Promotion- Probably the most important of all reasons. Your anniversary gives you the perfect time to promote your business through promotional products, discounts etc the list is endless. Make sure that your company is heard, you can use this time to talk about how you have helped your local communities through CSR for consumers, and how you have increased your market share by 5% for shareholders.
As you can see by these few simple ideas celebrating your anniversary is a win-win situation, it is free publicity for your company- if you choose to accept it.

Please see these related blogs on corporate anniversary from The ODM Group:

Wednesday 28 September 2011

Company Anniversary Promos

The Company Anniversary Promos site is here to give clients ideas on new and interesting promotional products for celebrating their longevity on the market.

Lets start this experience with a link to the recent ODM blog on how Yellow Label have used this occasion to introduce an on-pack promo for their clients.


Let us know how you are celebrating your anniversary.

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