IORA celebrates 17th Anniversary with Redemption Gifts

One of the leading women’s clothing and accessories brand in Asia IORA was celebrating 17^th anniversary earlier this month. Along with the traditional anniversary discounts the brand offered redemption gifts. For all IORA members purchasing for more than $100 brand offered small travel organizers for free. If the purchase exceeded $150 then customers had a chance to get a free travel organizer set. The promotion is mainly meant for Singaporean market.

IORA celebrates 17th Anniversary with Redemption Gifts

How can the brand benefit from Anniversary celebration?

Any number of years in business is something to celebrate. Celebrating business anniversary attracts more attention towards the brand, influence media strategy and help to ‘spread the word’. There are endless ways to celebrate, and creativity is the key to get sufficient attention. 

Anniversary celebration is extremely beneficial to rise customer awareness about the brand and the products or services it offers. Additionally it can serve as an excuse to broadcast your brand and start a promotional campaign.  Reinforce the brand image, rise customer retention rate or achieve certain sales targets - whatever is your marketing objective, anniversary celebration will help you to attain it.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Umbrella Giveaway for Pandora's 5th Anniversary

Pandora Mall of Louisiana is celebrating its 5^th anniversary. The brand is hosting a big celebration event with drinks and snacks, raffle with a chance to win free Pandora bracelet or Pandora ring stack and of course, giveaways. For all the customers purchasing over $125 the brand has a very special free gift – Pandora branded umbrella.

Umbrella Giveaway for Pandora's 5th Anniversary

Customers love free gifts and high quality giveaways will make them feel appreciated. Therefore it will increase customer loyalty and retention rate.

What are the benefits of celebrating business anniversary?

A business anniversary provides an opportunity to promote the company and additionally boost sales. Another considerable benefit anniversaries provide are the chance for free publicity. Considering that the brand hosted a whole celebration event, it got substantial local media coverage.

Anniversary can also serve as differential advantage, one that competitors can’t match. It’s yet another reminder to the customers, prospects, rivals etc. of how successful your business is and that it has stood the test of time.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Famous Amos cookie jar Giveaway for its 40th Anniversary

American brand of bite size cookies Famous Amos is celebrating its 40^th Anniversary with special edition commemorative cookie jar giveaway. Purchase is not necessary as customers only need to play the “Famous Amos” game on the company’s website. This is all that is required to participate in the giveaway. This giveaway ends on 31 of December 2015. The promotion is meant for American and Colombian markets.

Famous Amos cookie jar Giveaway for its 40th Anniversary

What are the benefits of using Anniversary promotions?

First of all, Anniversary promotions will get more attention as they are perceived as something special, thus it is a very good time to start promotional campaign. Also, anniversary can remind the customers of your experience in the given market or industry. 

As the collector cookie jar has an approximate retail price of $25, it would have a higher perceived value. Therefore, it will increase customer satisfaction from the giveaway and rise customer retention rate.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.