Friday 14 October 2011

Promote your Corporate Anniversary in an Unorthodox way!

In September 2011, Google, the giant search engine corporation celebrated an unorthodox anniversary in an unorthodox way. The company celebrated entering its Teens- its 13th birthday, with a change in its corporate logo for the day:

The logo was named Google Doodle for the special day. Google is known for constantly adapting its logo for dates throughout the year, and this change to the Doodle, for the day definitely pushed the boundaries.

Using anniversaries like the 13th or your companies 21st birthday can be a very good way of promoting your corporate reputation of being in touch with your younger consumers. Celebrating birthdays that are big in their lives; 21st (becoming an adult) or 13th (becoming a teenager) can make your corporate anniversary seem more youthful and entertaining for younger customers.

If your company is not as big as Google, we suggest that utilizing a promotional product campaign to let consumers know about these different birthdays!

Wednesday 12 October 2011

Coca Cola 125th Anniversary- Setting the industry milestone

The huge multinational drinks conglomerate, Coca Cola celebrated its 125th Anniversary this year, and showed the drinks industry why it is still a market leader globally. As part of its anniversary promos it released around 12 promotional items, ranging from expensive high end gifts to freebies. All of these gifts are available on the Coca Cola website for customers to browse through:

Some promotional products such as the Coca Cola book and the Crystal Coca Cola bottle seem very expensive and are obviously aimed at the high end consumers, or maybe given out as corporate gifts to some of the companies larger clients.

These products show us how not only can celebrating your corporate anniversary give you free advertising and brand awareness, it can also make you money!

The other interesting promotional product here is the conjunction of the company and some major board game brands. This is a very good way of promoting your anniversary, as you now have the brand identity of two firms promoting your corporate birthday!

Monday 10 October 2011

Why celebrate your anniversary?

Git an company anniversary coming up? Not sure how to celebrate it or what to do?Whether it is your 1st or 250th year celebration do not miss the chance to promote your company using these golden rules:
  1. It is the perfect time to bring positive attention to your company. The fact is that over half business will not even survive their first year of trading- so why not make sure consumers are aware that your company is a survivor?
  2. Reinforce your brand and company image- By celebrating a anniversary your corporation is able to strengthen brand identity and attract the attention of industry analysts
  3. Promote innovation- Anniversaries are the perfect time for your company to reveal a new product,or a change in corporate strategy, as it gives you the maximum positive coverage to strengthen strategic decisions
  4. Inspiration- By publicizing your anniversary this inspires employees and customers- if you are working with an company that has just celebrated its 25th year of trading, it inspires you to continue this longevity. Customers feel that they are linked to an institution once they know how old you are- it gives emphasis to your strong business acumen.
  5. Promotion- Probably the most important of all reasons. Your anniversary gives you the perfect time to promote your business through promotional products, discounts etc the list is endless. Make sure that your company is heard, you can use this time to talk about how you have helped your local communities through CSR for consumers, and how you have increased your market share by 5% for shareholders.
As you can see by these few simple ideas celebrating your anniversary is a win-win situation, it is free publicity for your company- if you choose to accept it.

Please see these related blogs on corporate anniversary from The ODM Group:

Pokemon Gears Up for its 25th Anniversary Celebration

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