So you are celebrating your company anniversary? That's great! However, given the real and present danger of COVID-19, how can you commemorate such an important milestone?
Here are simple ways to celebrate your company anniversaries amid the pandemic:
How to Celebrate Company Anniversary During Covid 19
Tap Social Media
Launch a Facebook live event to engage more followers. Tap influencers and brand ambassadors to be your guests or launch a podcast and reward anyone who tunes in to your live event. Rewards can come in the form of vouchers, promotional mailers
, and redemption gifts.
Offer Redemption Gifts
Branded redemption gifts
are a surefire way to lure customers in and celebrate with you. For instance, customers will get a free household item, a cosmetic product, or a cool tech product when they earned certain value points. Set a specific date as to when they can redeem their points for a branded reward.
Use a marketing mix! Advertise through posters, social media, magazines, and interactive POS displays. This way customers are reminded of your upcoming anniversary. Through a mix of marketing media, they will receive up-to-the-minute information about the upcoming event.
Offer Limited Edition Merchandise
Get your customers and clients hooked with limited-edition merchandise. Because they are rare and offered for a specific period of time, they are usually deemed of high value.
Figurines, custom power banks
, branded Bluetooth speakers
, and even t-shirts are a great anniversary gift ideas. Being a limited edition, they create a sense of urgency and exclusivity among consumers. The perceived value of the products increases as well.
This is a very stressful time. Employees are anxious when the pandemic would end or if they would still be able to keep their jobs. Celebrating your company anniversaries can ease their anxieties and make them feel they are still part of the company. This will surely boost their morale and motivate them to work harder.
Offer Gift Certificates
Gift certificates are a smart anniversary promo idea since employees are given a chance to choose what gifts they want for themselves. This way, you can be sure that your employees will enjoy the incentive they have received.
So, with the ideas stated above, how would you celebrate your company anniversary? Do you have ideas you want to share with us? Leave us a comment in the comment section. If you are after more cool anniversary promo ideas, be sure to check our favorite blogs below: