|Air New Zealand celebrates 75th Anniversary|
Air New Zealand celebrates 75th Anniversary
Air New Zealand recently celebrated their 75th anniversary in Los Angeles, to celebrate ANZ offered up 75 free flights in a one-day-only promotion. Flights were made available to London, New Zealand and Australia. The carrier handed out faux boarding passes throughout the day, with passengers stepping up to the pop-up ticket counter to see if they had got a lucky ticket.
Marketing approaches such as this are very common in the airline industry. It helps to increase brand awareness and recognition. Also by offering free tickets to such far flung destinations, there will be a lot of buzz generated through sharing of the competition. The airline business is incredibly competitive so ANZ, by taking this unique approach, should have long term benefits from very little cost.