Wednesday 15 August 2012

GWP Promotion - Starbucks Planner

For their 14th anniversary, Starbucks, ran a GWP promotion. In this promotion they were giving out Starbucks Planners in return for Starbucks stickers.

Starbucks stickers come with every drink purchased (bottled drinks not included). Once you have collected 14 of the these stickers (cleverly devised by Starbucks for their 14th anniversary), you can trade them in for the stylish Starbucks Planner. The planner comes in a small variety of colours; red, blue and beige.



A planner is a great anniversary gift. It will not only count down the days until the next anniversary, but branding this promotional gift allows for free advertisement. Through this advertisement your company logo will then become more recognised and trusted. This will therefore boost sales within the business, so is a perfect marketing gift.

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