Carl’s Jr. is celebrating 70 years in the quick-service industry. What began as a lone hot dog cart in Los Angeles, Calif. in 1941 is today a wholly owned subsidiary of CKE Restaurants, Inc. of Carpinteria, California.
Yo celebrate the long and successful history, Carl’s Jr. is rewarding customers and getting fans involved through a variety of social media channels. Guests who signed up to receive email offers from Carl’s Jr. received an email with a printable coupon for a 70-cent Famous Star, redeemable one day only, Sunday, July 17.
“Carl’s Jr. has a rich history, loyal fans and an innovative spirit,” said Andrew F. Puzder, CEO for CKE Restaurants. “We’re proud to take a look back at our history and bring it to life in a modern way that gets fans involved in the celebration. We’re asking fans to share their stories and photos showing their favorite Carl’s Jr. memories.”
Online, fans can take a nostalgic tour on Carl’s Jr. social media sites. A 70th anniversary video can be viewed on the Carl’s Jr. YouTube channel, while vintage photos and memorabilia will be featured on the brand’s Facebook and Flickr pages. Fans are encouraged to post their photos, videos and fond memories of Carl’s Jr. as well.
Followers on Twitter can win random giveaways including commemorative 70th Anniversary T-shirts or free food items. Commemorative T-shirts, featuring the brand’s iconic Happy Star® mascot through the years, are also available on The Wheel of Awesome™.
How will you celebrate when your company hits its 70th Anniversary?
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