One of the leading women’s clothing and
accessories brand in Asia IORA was celebrating 17th anniversary
earlier this month. Along with the traditional anniversary discounts the brand
offered redemption gifts. For all IORA members purchasing for more than $100
brand offered small travel organizers for free. If the purchase exceeded $150
then customers had a chance to get a free travel organizer set. The promotion
is mainly meant for Singaporean market.
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| IORA celebrates 17th Anniversary with Redemption Gifts |
How can the brand benefit from Anniversary celebration?
Any number of years in business is something to
celebrate. Celebrating business anniversary attracts more attention
towards the brand, influence media strategy and help to ‘spread the word’. There are endless ways to celebrate, and creativity is the key to get sufficient attention.
Anniversary
celebration is extremely beneficial to rise customer awareness about the brand
and the products or services it offers. Additionally it can serve as an excuse to broadcast
your brand and start a promotional campaign. Reinforce the brand image, rise customer
retention rate or achieve certain sales targets - whatever is your marketing
objective, anniversary celebration will help you to attain it.
If you would like to hear more on this topic
you can visit our blog! It’s full of interesting reads on various
products and marketing strategies.
