This year celebrates 60 years since the opening of Disneyland, an anniversary year traditionally associated with diamonds. Disney has also made this the theme of the celebrations and planned a number of diamond inspired promotions. A large number of unique merchandise has been created for this event - some even containing real diamonds.
To provide more incentive for customers to visit the themepark - Disney has decided to give some of these away. Every day, customers visiting Disneyland, will have a chance to win these by entering a competition online. This is free of charge and anyone can enter. The prices include t-shirts, phone covers, and so on, with the most coveted giveaway being a Cinderella slipper with a diamond and topaz pendant.
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Disneyland's diamond anniversary giveaway
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These promotions have received a lot of attention from fans and media worldwide. Giveaways such as this provide an excellent opportunity to both celebrate your anniversary while also increasing brand awareness. This is a good example of a company using promotional gifts in a successful way.
