|The children receiving their toys|
One of the main reasons for the giveaway was to support literacy in their community. The book tells a story about "Buddy the Home Repair Bear" which illustrates how everyone can be a hero by helping others. It also has another message about the importance of home repair services, something that the company thought was important to educate the kids about. Not only has this been good for the kids but also for the company that has received a lot of good publicity for their charitable work. This is one example of how promotional gifts can be used as an effective marketing tool.