New Braunfels anniversary glass

New Braunfels Brewing Company from Texas recently celebrated their 2nd anniversary by throwing a big party. People who bought tickets did not only receive access to limited beer released and live music, but also a commemorative anniversary glass as shown in the picture. This type of giveaway is common in the alcohol industry and serves a lot of purposes.

New Braunfels anniversary glass

First of all it incentivizes purchase and makes people more likely to attend the event if something will be given away. To enhance this, the companies usually only make the products available at the event, meaning that if you want it you have no choice but to attend. It also improves brand awareness. People who see the glass will be reminded of the brand and will be more likely to purchase their products. This means that it works as a long-term type of advertising for a relatively low cost making it a good marketing tool.

Disneyland's diamond anniversary giveaway

This year celebrates 60 years since the opening of Disneyland, an anniversary year traditionally associated with diamonds. Disney has also made this the theme of the celebrations and planned a number of diamond inspired promotions. A large number of unique merchandise has been created for this event - some even containing real diamonds.

To provide more incentive for customers to visit the themepark - Disney has decided to give some of these away. Every day, customers visiting Disneyland, will have a chance to win these by entering a competition online. This is free of charge and anyone can enter. The prices include t-shirts, phone covers, and so on, with the most coveted giveaway being a Cinderella slipper with a diamond and topaz pendant.

Disneyland's diamond anniversary giveaway

These promotions have received a lot of attention from fans and media worldwide. Giveaways such as this provide an excellent opportunity to both celebrate your anniversary while also increasing brand awareness. This is a good example of a company using promotional gifts in a successful way.

John Moore: Celebrating 50 years by giving back to the community

In celebration of their 50th anniversary, John Moore, from Houston, Texas has decided to give something back to the community that has supported them throughout the years. The company which normally deals with home repair services has given out books and teddybears to kids in underprivileged areas.

The children receiving their toys

One of the main reasons for the giveaway was to support literacy in their community. The book tells a story about "Buddy the Home Repair Bear" which illustrates how everyone can be a hero by helping others. It also has another message about the importance of home repair services, something that the company thought was important to educate the kids about. Not only has this been good for the kids but also for the company that has received a lot of good publicity for their charitable work. This is one example of how promotional gifts can be used as an effective marketing tool.

The Nationals: 10th Anniversary Promotional Gifts

Being a relatively new team in the MLB, Washington DC's 'the Nationals' celebrates their 10th anniversary this year. Being formed in 2005, the team has reached a lot of success in the last few years, winning major league titles in 2012 and 2014. The team decided to celebrate their anniversary by releasing a wide range of promotional products throughout the year. In a smart move to increase attendance at games, these products will be given out for free to the first 10,000 people who show up. Promotional gifts are a popular marketing strategy for companies and a good way to increase publicity for events and launches.

Bobbleheads of famous players throughout the years

Products will range from bobbleheads to stationery sets, bottle stoppers and commemorative coins. This campaign has got a lot of publicity from the press, and fans are very excited about the celebrations which will also include events such as tailgate parties and ladies nights.

Yoshikin 30th Anniversary Cooking Knife Promotional Gift!

This promotional gift was produced by a popular Japanese Stainless Steel, one-piece knife company called Yoshikin, that was originally created in 1983.

Yoshikin's 30th Anniversary Knife

In 2013, Yoshikin hit their 30th anniversary since they first began manufacturing. For this special occasion Yoshikin offered an exclusive stainless-steel knife, with their branding on the blade, along with high-end packaging!

What's so great about a stainless-steel knife as a anniversary promotion?

Whats great about it is the product itself, because stainless steel doesn't rust, corrode or stain, like so many knives do. Which means that this knife will likely be used for years to come, which in turn will increase brand awareness and strengthen your customers views on the quality of your products!

Although its not only the high quality product that makes it great for a promotion, it's also the fact that they're sharing this tremendous achievement with their customers who have continued to support them throughout the past 30 years.

HSBC wows with Promotional Plush

HSBC has recently introduced a custom lion plush within its anniversary gifts.

This will have an impact in value perceived by customers as HSBC will be sharing such a special date with all of its customers.

Offering a promo gift during a company anniversary is a good way to increase sales, foster customer loyalty and increase brand awareness. 

Celebrating your company anniversary is one of the best ways to attract customers. When customers learn of an anniversary promotion going on, they would head down to the store more often to learn about what deals they can get. This would help to increase sales. 

For anniversary gifts purposes, it is really essential to offer exclusive items to your customers to make sure we attract them with not common designs. We all have seen plush bears and teddy bears everywhere.

This custom lion plush will definitely show people that HSBC is exclusive and thinks about its customers. Maybe every year they could introduce a different plush animal to make a collection? Fascinating!

We have seen HSBC doing great anniversary promos in the past too. As part of their 150th anniversary, HSBC bank has used some excellent marketing to promote their global supply chain.

Within the advertisement, we can see how the young girl is growing her business internationally. The original sport includes this young girl meeting an entrepreneurial young lemon grower before taking a phone call from a young boy in France who is selling her lemonade.

The idea behind the ad is to promote the idea that businesses’ future prospects will depend on international partnerships and that HSBC is well positioned to help companies develop in this way.

25th Anniversary Promo Gifts - Share this special moment with your customers!

When we celebrating the anniversary of our brand / company, we always need and want to share it with others to raise our corporate branding and keep people aware about our company´s achievement.

This is a special occasion to offer our customers with some lovely giveaways.

A simple tote bag could help increase your branding drastically as it will have a huge exposure to your customers as well as it is a very handy product to carry items around. You can easily add your corporate brand logo on the bag through embroidery or silk screen print.

When celebrating an anniversary, we are sharing moments with our closest people which usually involve drinking a glass of wine. The branding in an item such as a wine stopper will definitely be a useful product for this special occasion.

As this unique occasion will involve some wine drinking, it is hard not to include some high end wine glasses with our branding. This special occasion is worth to invest in high quality items to commemorate such a special event.!