Tuesday, 15 September 2015

1 Year Anniversary Celebration - Free Snapbacks as Giveaways

The UK based fashion company Elysium Threads celebrated their 1 anniversary as a professional retail fashion company by giving 2 of their famous snapback caps away for free. When people where retweeting the company's post on Twitter, where they automatically in the competition about winning a free cap. The lucky winners where drawn 5th of September 2015.

1 Year Anniversary Celebration - Free Snapbacks as Giveaways 

How can a company benefit from Anniversary Giveaways? 


Companies can benefit from giveaways in many ways. When a company has its anniversary it is a great time to offer giveaways, as people love to receive free gifts. It helps to increase awareness of your company's anniversary campaign and will have greater chances to become a unique customized giveaway compared with non-anniversary giveaways. 
A cap is a great promotional product to brand with your company logo/name on. It is an item that people wear in public and therefore does it helps to increase your company's brand awareness meanwhile sales is raising.

Below is listed some benefits when using giveaways as a part of your marketing strategy:   
  • Increased brand awareness 
  • Higher customer loyalty 
  • Boosted sales 
  • Impulse purchasing 
If you would like to hear more on this topic, you can vist our blog! Its full of interesting reads in various products and marketing strategies. 

Tuesday, 8 September 2015

Ebay.in Celebrates its 4th Anniversary with Free Gifts with Purchase

Ebay.in celebrates its 4 Anniversary with free gifts with purchase. When buying over 1000 in, 5000 in and 10000 in, customers will be able to choose the gift they want from 3 different options. The company offers different types of high tech gifts – headsets, USBs, hard drives, USB hubs, webcams, digital photo frames and even Apple iPod Shuffle.

Ebay.in Celebrates its 4 Anniversary with Free Gifts with Purchase
Free gift with purchase is one of the oldest promotions going yet it is still extremely effective. It is powerful enough to stimulate customers to buy in order to get the free product that they are truly interested in. Ebay.in displays all the gifts customers can get, thus subsequently pushing them to spend more to get a better gift.

This promotional strategy has numerous benefits – raised brand awareness and brand preference, increased customer loyalty are just the beginning of all the advantages. What’s more is that it helps to develop relationships with the customers, which is crucial for a modern-day business.

Customers will have a higher perceived value of such giveaways considering that those are high tech gifts. Therefore they will feel appreciated and thankful towards the brand. Eventually it will generate the repeat online shop visits and purchases, influencing future profits positively.

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.  

Anniversary Coffee Mugs as Free Gift with Purchase

The Japanese department store Tokyu Hands is now celebrating their 1st anniversary at Jurong East Store in Singapore. The store is therefore offering a free coffee mug with purchases above S$30. The offer runs from 4th September and until stock last.

Anniversary Coffee Mugs as Free Gift with Purchase 
A coffee mug is a great promotional product to offer as an anniversary gift. It has plenty of space to brand your company name/logo on. It is also great if companies want to advertise a special message during their anniversary campaign. Promotions like this are excellent if you are trying to raise sales though a celebration.
Anniversary Coffee Mugs as Free Gift with Purchase 
Above we see old successful promotions from Tokyu hands in collaboration with Hello Kitty. Such kind of promotions is adding extra value to the products, which means that every purchase in the department store is more valuable to every single customer. This helps companies like Tokyu Hands to increase there overall brand awareness and thus boost sales in the long run. 

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.  

Monday, 7 September 2015

Anniversary Giveaway: Box of Goods To Increase Social Media Presence

Michael Jackson, a name everybody knows. The anniversary of 'Bad' is here and Legacy Recordings are utilizing this as a marketing opportunity, smart move! They have created this advertising opportunity through social media, all that's needed is a re-tweet for a chance to win in this anniversary giveaway.

Anniversary Giveaway: Box of Goods To Increase Social Media Presence
The contents of the box include promotional products alongside the CD itself, such as branded t-shirts and a custom poster. This great use of an anniversary promotion has been a successful twitter storm, surely increasing Legacy recordings social media presence. But the benefits of using a promo in this way span further.

Anniversary Giveaway: Box of Goods To Increase Social Media Presence

What are the benefits of using an Anniversary Promotion like this? 

  • Its an affordable way to outsource produce from your company, cheaper and more effective, as you have more variety available as seen in this box of goodies
  • Brand Awareness is expanded upon using social media to spread knowledge of your brand, as done here. What better time to spread your brand than an anniversary?
  • Customer Retention is achieved. This is because your brand is perceived as generous with giveaways like this, increasing the positive outlook towards your business
  • Increased Sales. All of these benefits trickle down to ultimately increase sales and ultimately profit. 

Thursday, 3 September 2015

Karaoke celebrates Anniversary with a Gift with Purchase

Red Box andGreen Box Karaoke are having anniversary, therefore they announced Special Anniversary Promotion at any Red Box and Green Box Karaoke from 1st August –30th September 2015. All the karaoke members buying 3 head charges will get one more for free. Buy 2 Free 1 Head Charge for Maybank Credit card members can buy 2 head charges and get one extra for free.

There is also a competition with the vast array of prizes - VIVO Smart Phones, Nu Teen Beauty Products & True Fitness 3 Months Free Membership. All the customers purchasing Exclusive Microphone Shape USB (8GB) automatically enter the competition.

Karaoke celebrates Anniversary with a Gift with Purchase

Microphone can serve as brilliant promotional product once branded. It will offer unusual advertising space, thus will attract more attention and will be more memorable for customers. It can be used for higher brand exposure in public spaces like karaoke, KTV, in bars or conferences. It will be beneficial for business that wants to increase brand awareness by high exposure of their logo. And also helpful for KTV or any other business using those microphones to get an additional advertising revenue stream. It is a win win situation. Additionally, it might lead to more positive brand association, people will tend to associate fun they had in KTV with brands they were exposed to.

If you would like to learn more on this topic you can visit our blog! Its full of interesting articles on various products and marketing strategies.

Tuesday, 1 September 2015

Anniversary Giveaway: Free Bandanna!

"Summer Story" are utilizing the power of giveaways to celebrate their anniversary. They are giving away a free bandanna with any online purchase; this will surely increase there sales online and social media presence through marketing this way.

Anniversary Giveaway: Free Bandanna!
Anniversaries are always a prime opportunity for business to celebrate and market their business effectively. This is precisely what Summer Story are doing. As Summer Story are a clothing company, giving away a Bandanna not only has potential to increase sales , but it also simultaneously expands their product portfolio. An approach like this both adds value to the business and the consumers. 


The benefits of this approach to marketing

  • Social Media Presence - Online presence is essential for any business, but especially for a clothing business like summer story given the increased purchases online. Giving away a bandanna and advertising it on twitter as they have done increases your social media presence. Essential for any business for sure! 
  • Increased sales - All other benefits aforementioned trickle down to increase sales in a business, the logic used here can be applied to many promotional gifts, and this is especially effective during a business' anniversary.
If you would like to learn more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.

Monday, 31 August 2015

Subway Celebrates 50th Anniversary with Branded T-Shirts

The American sandwich maker, Subway is now celebrating their 50th anniversary with branded t-shirts, to highlight the company's anniversary. This is a great way of creating more awareness to the brand. Anniversaries like this make the company more trustworthy, clearly a company that has survived 50 years will look better than a company only a few years old. It is therefore a great way to show customers the experiences your company has.

Subway Celebrates 50th Anniversary with Branded T-Shirts 

It is important to brand your company internally as well as externally. In retail store like Subway the employees also play their part in advertising the company brand. Companies like Subway take advantage of this when branding their own company name and anniversary celebration on staff t-shirts.

Why use Recognition Merchandise?   

Recognition merchandise helps your company to stay in customer's recognition, when deciding which brand to choose. It also allows for customers to impulse purchase because they associate products, logos and brand with your company.

Subway Celebrates 50th Anniversary with Branded T-Shirts 

Below is listed some bullet points of how your company can benefit from recognition merchandise:
  • Increased awareness 
  • Boosted sales 
  • Impulse purchases 
  • Standing out among competition 

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