|Anniversary Giveaway: Free Bandanna!|
Anniversaries are always a prime opportunity for business to celebrate and market their business effectively. This is precisely what Summer Story are doing. As Summer Story are a clothing company, giving away a Bandanna not only has potential to increase sales , but it also simultaneously expands their product portfolio. An approach like this both adds value to the business and the consumers.
The benefits of this approach to marketing
- Social Media Presence - Online presence is essential for any business, but especially for a clothing business like summer story given the increased purchases online. Giving away a bandanna and advertising it on twitter as they have done increases your social media presence. Essential for any business for sure!
- Increased sales - All other benefits aforementioned trickle down to increase sales in a business, the logic used here can be applied to many promotional gifts, and this is especially effective during a business' anniversary.
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