Monday 1 February 2016

The Pokémon Company - 20th Anniversary Celebrations

Pokémon Red & Blue introduced the world to Ash Ketchum, Pikachu and the 151 original pocket monsters on February 27, 1996. The game was an instant hit that spawned every possible tie-in from an animated series to a hugely popular collectible card game to clothes to food.

The lovable pocket monsters turn 20 this year, and The Pokémon Company International has announced a range of celebrations for their Pokémon 20th AnniversaryThe Pokémon Company International has declared Feb 27, 2016 to be Pokémon Day, and they will be ringing in the anniversary with a host of new items.

The Pokémon Company - 20th Anniversary Celebrations

Get ready for a full-on pocket monster invasion! will be selling special merchandise to celebrate the Pokémon 20th Anniversary. The merchandise that will be available includes:
  • A Pokémon 20th Anniversary Pikachu pin that is over 2 inches wide, and a Pokémon 20th Anniversary lanyard. 
  • A T-shirt in both kids' and adults' sizes with a colorful Pokémon 20th Anniversary logo.
  • A raglan baseball shirt with the Pokémon 20th Anniversary logo. 
  • A baseball cap in the New Era 9Fifty style with the Pokémon 20th Anniversary logo. 
  • A white 12-oz mug with a red interior and the Pokémon 20th Anniversary logo.
The Pokémon Company - 20th Anniversary Celebrations
The Pokémon Company - 20th Anniversary Celebrations

What is the benefit of an anniversary promotion?

  • Offering new and promotional products is an excellent way to increase sales and improve your business revenues. Combining this with a gift with purchase or giveaway will contribute to this even more.
  • Continued use of promotions such as this one ensures that customers keep coming back. Customer retention can make sure that customers are not drawn to other competing brands over yours.
  • An anniversary promotion is an exceptional marketing strategy for companies to increase publicity and achieve considerable media coverage. With this, you can be sure that your brand recognition will increase.
  • An anniversary serves as a reminder of past achievements and products for customers. It gives them the opportunity to reconnect with past and pick up old products and games. This nostalgic feeling will improve positive connotations with brand and further promote your brand image.
Using promotional merchandise such as mugs and T-shirts can therefore have numerous benefits to help your business expand. Why not offer something different for your anniversary?

An anniversary is always cause for celebration, whether it is a 1st or a 20th birthday. You may want to reinforce your brand image, increase customer retention rates or just give something back to your community. Whatever is your aim is, an anniversary celebration will help you reach your goals.

If you to want find out more about anniversary promos, please, visit our blog for inspiration, and feel free to contact us.

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