What probably started as a test line for a new kind of lip coloring is now known as Sephora’s Cream Lip Stain Collection, and it is celebrating this 5th year in the market this year. The brand’s lip stain will make anyone’s mouth look gorgeous with a capital G, but the real deal-maker is the fact that the wearer does not have to reapply many times throughout the day.
Besides, for their 5th anniversary, Sephora is giving away a Breakups to Makeup bag. This is a fancy way of making a cosmetic bag sound more interesting, but what will the brand get from it?
Sephora Collection Celebrates 5 Years with GWP Makeup Bag
- Higher Brand Value. The thing is, if you can collect pennies from different parts of the world, or dolls, why can’t you collect cosmetic bags? This is what you can do with this GWP makeup bag. Collect them, and match them up with the lip stain color of your choice for the day. Then, brand value will effectively go higher.
- More Sales. Yes, a gift with purchase is a clever idea for brands that want to give something away, but also want to get something in return. It is comparable to two friends exchanging gifts with each other: cool item for the consumer, more purchases for the brand.