Another National Day Celebration which includes a Free Gift with Purchase

Again, again is an Asian company clever by taking advantage of Singapore's National Day celebration. This time is The Face Shop offering a free gift with purchase. If you want to achieve this free gift, you need to spend above $180 in one purchase. After you will achieve a little red box worth $50, which contains different kind of healthcare products from The Face Shop.  

Another National Day Celebration which included Free Gift With Purchase 

Why offer a free gift with purchase?

A free gift with purchase can be an inexpensive way of expanding your business. It makes people buy impulse, and makes them think, that they are getting value for money. 

This type of advertisement is brilliant to promote your brand as well. When your logo is branded on the gift, you will create more brand awareness and by then boost your sales. This offer is a good little door opener to consumers whom haven't tried your product yet. If they then feel satisfied with it, they would probably order again. 

California Fitness celebrates National Day with special promotions

The large fitness chain placed all around Asia, California Fitness, is now celebrating the local National Day of Singapore, with special promotions from 7-10 August 2015 in their centres around Singapore. The fitness chain offers one months membership for free, if you sign up for their Platinum Term Membership. All sign-ups will afterwords also compete about 3 prizes, of a new FITBIT charges, worth $ 169

California Fitness celebrates National Day with special promotions 

Act Global, Think Local

When you are doing business in different kind of countries, you need to consider how to adapt to the specific culture in your marketing approach. This means that you should always look for opportunities in the specific country. This can be very valuable in the long run. 

California Fitness is surely taking advantage of this strategy, because they are aware of the big celebration day in Singapore. This approach to the market is not the cheapest, but is definitely every penny worth, if you succeed adapting your campaigns to the specific culture. 

Acting global, and thinking local is therefore a great way to boost sales and thereby getting the most out of your specified campaigns.  

Mr Bean celebrates 20th Anniversary with Plush Toys

To celebrate their 20th anniversary, Mr Bean offers an adorable little plush toy. This plush toy is a copy of the chain soya bean food & beverage retailers' logo.
The company is the leading retailer in Singapore with more than 50 stores around. To maintain this position, the company needs do something extraordinary, which they are doing through this little limited brand recognition merchandise.

Mr Bean celebrates 20th Anniversary with Plush Toys

What is recognition merchandise?

Recognition merchandise is often an award, which is easy to personalize with your own company logo. It can help your company to increase brand awareness and thereby boost sales in the long run, which means that this kind of marketing strategy can be very powerful over time.

If you want to increase sales and market share, you must consider if your brand recognition merchandise product fits to your company's brand mission and vision. This simply has to agree with each other. As an example of successful brand recognition combined with successful brand vision, we can mention Mr Bean, which vision says:

"We hope to inspire and touch lives as we are entrusted by our customers to be part of their daily life experiences" 

By offering this little plush toy as a purchase, do the company also trying to accomplish their brand vision by being a part of their customers daily life, because it's something different than normal, which customers can relate the company with. This is therefore a brilliant way to celebrate an anniversary of your company or just a national day. 

Tim Ho Wan - National Day anniversary giveaways

To celebrate National Day, 9th August 2015 on the Philippines the famous Dim Sum Michelin star restaurant, Tim Ho Wan, decided to hand out free umbrellas to their first 500 customers whom spend spend above $50.
The company normally operates in Hong Kong where it's famous for their Michelin star as well. The company has thereby experienced a lot of success during the years and have now expanded to a country where Dim Sum has potential to be a favourite to.

Tim Ho Wan has already discovered that it would be a clever idea to take advantage of national celebrations when promoting your products in new countries. The restaurant is therefore seeking to make the national day into their anniversary day.

Tim Ho Wan - National Day anniversary giveaways

A gift with purchase helps to boost sales. A free gift helps to attract more consumers. They are further likely to purchase your goods because of the free gift, which will boost your sales.

A gift with a purchase is a type of advertisement to promote your brand as well. With your logo branded on the free gift, other people can also see your brand when your consumers use your free gift in public.

Hello Kitty Celebrates 40th Anniversary with Commemorative Plates

To celebrate 40 years of Hello Kitty, the brand has released commemorative plates the iconic mascot. Hello Kitty is one of the most iconic Japanese brands, it is only appropriate that for their 40th anniversary that the brand image would be heavily promoted. These plates were part of a POS display found in many convenience stores and were offered as part of a purchase with purchase promotion.

Hello Kitty Celebrates 40th Anniversary with Commemorative Plates

Purchase with purchase promotions allow for a brand to partner with stores for promotions, this a mutual gain for Hello Kitty and the convenience stores where their products are sold. Alongside this is the POS display, which is neat and with attention focused on the promotional plate. A customer, noticing the attractive POS display, will be required to make a purchase first with the convenience store, then they can purchase the Hello Kitty promotional plate.

Air New Zealand celebrates 75th Anniversary

Air New Zealand recently celebrated their 75th anniversary in Los Angeles, to celebrate ANZ offered up 75 free flights in a one-day-only promotion. Flights were made available to London, New Zealand and Australia. The carrier handed out faux boarding passes throughout the day, with passengers stepping up to the pop-up ticket counter to see if they had got a lucky ticket. 

Air New Zealand celebrates 75th Anniversary

Marketing approaches such as this are very common in the airline industry. It helps to increase brand awareness and recognition. Also by offering free tickets to such far flung destinations, there will be a lot of buzz generated through sharing of the competition. The airline business is incredibly competitive so ANZ, by taking this unique approach, should have long term benefits from very little cost. 

Anchor Entertainment Anniversary Giveaway

Anchor Entertainment, a leader in home movie entertainment, has recently celebrated their 20^th Anniversary at Comic-Con San Diego. Attendees were invited to take pictures with a customized walker from AMC’s “The Walking Dead”. In honour of Anchor Entertainment’s 20th Anniversary, there were multiple opportunities to win various DVDs from the Anchor Bay catalogue and a limited edition “The Walking Dead” Guitar. Further items available  included “The Walking Dead” / “Black Sails” bags, “Aquarius/A LEGO Brickumentary” buttons. This type of giveaway is common in the entertainment industry and has multiple benefits.

Anchor Entertainment's 20th Anniversary Display

Firstly it increases brand recognition for their products, for example all attendees will be given free promotional products. During Comic-Con, those who had these products displayed their giveaways to other attendees, thus marketing the Anchor entertainment brand. 

Furthermore there was buzz generated by being able to take photos with props and winning prizes that were only available at Anchor’s presentation. Therefore if attendees wished to do to be a part of these activities, they had to visit Anchor’s presentation.  This is a fantastic example of marketing your product at a cheap cost with long term benefits, through word of mouth and attendees sharing their photos.