The company normally operates in Hong Kong where it's famous for their Michelin star as well. The company has thereby experienced a lot of success during the years and have now expanded to a country where Dim Sum has potential to be a favourite to.
Tim Ho Wan has already discovered that it would be a clever idea to take advantage of national celebrations when promoting your products in new countries. The restaurant is therefore seeking to make the national day into their anniversary day.
|Tim Ho Wan - National Day anniversary giveaways|
A gift with a purchase is a type of advertisement to promote your brand as well. With your logo branded on the free gift, other people can also see your brand when your consumers use your free gift in public.