IORA celebrates 17th Anniversary with Redemption Gifts

One of the leading women’s clothing and accessories brand in Asia IORA was celebrating 17^th anniversary earlier this month. Along with the traditional anniversary discounts the brand offered redemption gifts. For all IORA members purchasing for more than $100 brand offered small travel organizers for free. If the purchase exceeded $150 then customers had a chance to get a free travel organizer set. The promotion is mainly meant for Singaporean market.

IORA celebrates 17th Anniversary with Redemption Gifts

How can the brand benefit from Anniversary celebration?

Any number of years in business is something to celebrate. Celebrating business anniversary attracts more attention towards the brand, influence media strategy and help to ‘spread the word’. There are endless ways to celebrate, and creativity is the key to get sufficient attention. 

Anniversary celebration is extremely beneficial to rise customer awareness about the brand and the products or services it offers. Additionally it can serve as an excuse to broadcast your brand and start a promotional campaign.  Reinforce the brand image, rise customer retention rate or achieve certain sales targets - whatever is your marketing objective, anniversary celebration will help you to attain it.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Umbrella Giveaway for Pandora's 5th Anniversary

Pandora Mall of Louisiana is celebrating its 5^th anniversary. The brand is hosting a big celebration event with drinks and snacks, raffle with a chance to win free Pandora bracelet or Pandora ring stack and of course, giveaways. For all the customers purchasing over $125 the brand has a very special free gift – Pandora branded umbrella.

Umbrella Giveaway for Pandora's 5th Anniversary

Customers love free gifts and high quality giveaways will make them feel appreciated. Therefore it will increase customer loyalty and retention rate.

What are the benefits of celebrating business anniversary?

A business anniversary provides an opportunity to promote the company and additionally boost sales. Another considerable benefit anniversaries provide are the chance for free publicity. Considering that the brand hosted a whole celebration event, it got substantial local media coverage.

Anniversary can also serve as differential advantage, one that competitors can’t match. It’s yet another reminder to the customers, prospects, rivals etc. of how successful your business is and that it has stood the test of time.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Famous Amos cookie jar Giveaway for its 40th Anniversary

American brand of bite size cookies Famous Amos is celebrating its 40^th Anniversary with special edition commemorative cookie jar giveaway. Purchase is not necessary as customers only need to play the “Famous Amos” game on the company’s website. This is all that is required to participate in the giveaway. This giveaway ends on 31 of December 2015. The promotion is meant for American and Colombian markets.

Famous Amos cookie jar Giveaway for its 40th Anniversary

What are the benefits of using Anniversary promotions?

First of all, Anniversary promotions will get more attention as they are perceived as something special, thus it is a very good time to start promotional campaign. Also, anniversary can remind the customers of your experience in the given market or industry. 

As the collector cookie jar has an approximate retail price of $25, it would have a higher perceived value. Therefore, it will increase customer satisfaction from the giveaway and rise customer retention rate.

If you would like to hear more on this topic you can visit our blog! It’s full of interesting reads on various products and marketing strategies.

Team Canada Celebrates their 43rd Anniversary with Special '72 Promotions

The national ice hockey team, Team Canada is now celebrating their 43rd anniversary of '72 Team Canada, with several of special promotions. The national team is putting multiple Team Canada '72 products on sale. The promotions will run from September 28th 2015 and contains a jersey and DVD Combo.

Team Canada Celebrates their 43rd Anniversary with Special '72 Promotions 

The Canada jerseys are from the national ice hockey team of 1972 and are therefore limited edition items. One of the jerseys is signed by the famous player Paul Henderson and would add to the perceived collectible high  value to Team Canada fans.

Benefits from Limited Edition Items

Limited edition items have as high collectible value as mentioned. Everybody wants to secure an item before it's sold out. Sports merchandise is therefore perfect for limited editions as fans want to show their support to the team.

Limited edition items also make people purchase by impulse, as they see something unique and different. It is easy to increase brand awareness when offering anniversary gifts like this because customers will help by spreading the advertising proposal by "word of mouth". This will boost sales both in the long run as well as in the short run.

Mobil 1 announced a Giveaway to Celebrate its 40th Anniversary

The world's leading synthetic motor oil brand Mobil 1 celebrates its 40^th Anniversary. The brand announced a major hat giveaway. There are 500 giveaways in total, which are special edition Mobil 1 branded hats. In order to get a chance to win a giveaway, customers need to take the quiz which consists of 5 different questions about synthetic motor oil and provide their contact details. The Anniversary campaign is going to be valid for a whole month of September in the US.

This campaign is great to remind customers that Mobil 1 is not only the leader in the synthetic motor oil industry, but also has enormous experience of working in the respective market. Giveaway can provide an additional awareness for the brand and media coverage. Even quiz as a part of the campaign is also helpful, it can show the brand if the customers are aware of all the benefits the product can offer and it also show the overall brand knowledge. 

Customers voluntarily provide their personal details to the company such as e-mail / age / name / ZIP code etc. This gives room to a permission marketing and allows to tailor the future promotions according to sex / location or/and age of the receiver. All the information is extremely useful for the future marketing campaigns.

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.  

Free Gift With Purchase - The Choosy Chick Anniversary Promotion

The health and beauty care company, The Choosy Chick is now in celebration of their company anniversary and offers a free limited edition goodie bag with a $75 purchase. This promotion runs through whole September 2015 and is a great chance for customers to receive a limited edition branded bag, which no other people have. 

Offering a product, which is a limited edition is surely a great way to create more attention to your brand or specific product. People really want to receive special product which other people do not have.

Why offer a Free Gift With Purchase? 

Promotions where branded products and merchandise are included is valuable to most companies when raising sales. It makes customers feel more valuable and appreciated by the company. Afterwards people therefore do tend to make a re-purchase of your product because they felt appreciated.

A free gift with purchase also makes people buy impulse. The extra little promotional product that you add will create more value to your sales campaign and would therefore make people to buy, because people do like to receive free gifts.

Lingerie Brand Warcoal Celebrates its 30th Anniversary with Giveaways

American lingerie brand Warcoal celebrates its 30^th Anniversary with free giveaways. The brand announced “30 Years of Beauty Giveaway”, every week there will be 30 giveaways of "bra of the month" with approximate value of $48. There is no need to purchase as customers only need to get registered on the website. This is all that is required to participate in the giveaway. The promotion is meant for US, Canada and Puerto Rico markets.

According to the promotion rules, the right "monthly bra" for a giveaway was chosen by senior fashion editor of Marie Claire magazine, who also happened to be the ambassador of the brand. Which is beneficial in providing additional media coverage to reach the target group.

 

Lingerie Brand Warcoal Celebrates its 30th Anniversary with Giveaways

Giveaways provide a great opportunity to celebrate your business anniversary while simultaneously increasing brand awareness and stimulate sales. This is an exceptional marketing strategy for companies to increase publicity and achieve considerable media coverage. Anniversary celebration can also serve as an excellent reminder to the customer of brand’s experience in the industry, therefore improving brand knowledge. This is a great example of a company using free gifts to make their business even more successful.

If you would like to hear more on this topic you can visit our blog! Its full of interesting reads on various products and marketing strategies.