|Michael Kros One-Year Anniversary Celebration with Free Giveaways|
This campaign should be successful for a number of reasons. It will firstly attract a lot of customer traffic flow into the store, leading to a much higher chance of impulse purchasing. Furthermore, the impulse purchases will have a higher value than the giveaway. This is beneficial as even though only a small amount of customers are potentially purchasing the products, the store is still turning a profit on these giveaways.
Thirdly the free promotional giveaway allows for increased brand recognition. The cosmetic bag will increase brand awareness and lead non-impulse customers to make a purchase later on. This is truly a great marketing approach that should be considered when you do your yearly marketing planning.