|Travel Through 7 Decades with TAP Portugal|
If items only are manufactured in a certain amount of quantity, the value of the product will increase. This means that TAP Portugal's deal will be a great offer for collectors all round the world. This commemorative deal will create a lot of awareness to the company's anniversary, because it will run over a longer period of time. This gives loyal customers longer time to get familiar with the company and its values.
Companies can benefit from commemorative products like this in many ways. Below is highlighted some bullet-points.
- Increased brand recognition
- Boosted sales + profits
- Increased impulse purchases
- Added value to each single purchase